Behavioural Sciences

A book to analyse, understand and influence others through communication, neuroscience and psychology

Did you know that, according to a study published in Science magazine, we speak around 16,000 words a day? In contrast, body language is active twenty-four hours a day. Unbelievable as it may seem, we communicate more through what we don’t say than through what we do.

Juan Manuel “Pincho”, an expert in behavioural sciences, unconscious communication and critical incident negotiation, shares his method so you can apply it in your daily life and come out on top in any situation you may face — a job interview or presentation, a residents’ meeting, or a discussion with your partner.

There are many myths surrounding behavioural sciences, and most of them rely on excessive simplifications. Touching your nose doesn’t always mean you’re lying, and crossing your arms doesn’t necessarily make you distant.

With Behavioural Sciences, you’ll learn to analyse gestures, micro-expressions and human behaviour in order to read people — in a hyperconnected society that is nevertheless full of misunderstandings.