Datanomics

For months, you’ve been accepting privacy policies without bothering to read a single one. You upload photos to Instagram, publish your likes and your political leanings on Twitter, share memories of your vacation on Facebook and chat on WhatsApp. You download applications on your cell at the drop of a hat and search Google every single day. And all this without paying a single cent. A little weird, right? Did you ever stop to think what these businesses that are offering you their services at no cost make out of it? If the product is free, maybe you’re the product.

Datanomics will show you with data, reports, and confirmed facts what technology companies really do with your personal data and how they profit from it while you give it away without thinking twice. The author takes a sharp X-ray of how our information is gathered and used, and what the undesired consequences of this use have been––how we have gone from a product economy to a data economy and how, to keep it this way, the society we know has come to believe with religious fervor that data is the solution and not the problem.

Tim Cook already said it: “The potential of technology is based on the faith people have in it.” A faith based on pure ignorance and disinformation. If you want to open your eyes before it’s too late, this is your book.