Don't Be Yourself

Notes on a tired generation

Tired, failed, anxious, self-exploiters, narcissistic, precarious... How do we define a generation born in the shadow of voracious capitalism?

The philosopher Eudald Espluga creates in Don’t Be Yourself a patchwork map of a generation jaded and overexposed to the discourses of personal self-improvement, which has experienced how digital capitalism got under its skin. Through popular and everyday references, we will discover that this fatigue can be subverted and transformed into a form of resistance to neoliberalism.

Written in the first person, these notes are an invitation to question hyper-productive and entrepreneurial individualism.